What is brand inspiration?
Brand inspiration refers to the emotional connection a brand makes with its leads and customers. Brand inspiration activities include events or product showcases, publishing e-books and catalogs, creating website landing pages, and producing adverts and other promotional materials.
Brands try to inspire prospective customers and their wider audience by designing marketing collateral that tells a meaningful brand story. They use content marketing and sales assets that encourage viewers to imagine what it would be like to choose their brand over their competitors. Interactive creative content elements and video marketing also help brands reach their goals.
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How brands can inspire their audience
To inspire customers, brands must create a meaningful emotional response and memorable impact on the person. Here are some ways brands can inspire their audience.
Tell your brand story
Today’s customers want to be able to align themselves with a brand and its values. They don’t simply want to purchase a product. Telling the story behind a brand and its people brings it to life and creates that all-important emotional response. Video is excellent for achieving this, as are podcasts and interviews with team members.
Partner with like-minded organizations
Partnering with organizations with the same values and beliefs helps build brand awareness and increase trust and credibility. Partners could include organizations from a similar sector, or it might be a charity or NGO. Brand inspiration opportunities with partners include joint events, promotions, fundraisers, and marketing campaigns.
Show you understand your audience’s needs
Customers don’t want to feel like just another person buying your products. Showing your customers you care and understand their challenges and aspirations will help them associate your brand with feeling inspired, valued, and understood.
Marketers can achieve this through personalized marketing content, campaigns, promotions, or offers. It can also be done through customer service and outreach programs.
Build trust
Customers need to trust the brands they choose. They want to be able to tell their friends and peers that they only invest in companies that have strong ethics and who are credible and knowledgeable.
Brands can build trust by working with companies and suppliers that are ethical and aligned with their values. They must act transparently, be open and honest, and deliver consistent customer experiences.
Have a great social media presence
Social media is one of the most effective platforms for inspiring customers and attracting leads. For B2B brands, it is vital to create meaningful, inspirational content that is tailored to the audience. Interviews with key people within the business or with clients can go a long way. Post on your social media channels regularly and keep an eye on the analytics to make sure your messages are resonating with your audience.
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