Definition: Creative content

Creative content is a broad term that refers to the different types of media that companies use to communicate and promote their products and services—and the brand itself. This includes a variety of content formats such as blogs, e-books, photos, and brochures, but it also comprises rich media assets such as promotional videos, digital ads and photography.

Creative content can be produced in-house, usually by the design team, but brands sometimes opt to use the specialized services of a creative content agency. To produce high-quality creative content that promotes the brand effectively, organizations can rely on a number of products and software designed to support creative services and streamline workflow processes. Maintaining brand consistency is pivotal when producing any kind of creative content, that's why brands also adhere to strict brand guidelines to safeguard their brand identity.

From social media to more traditional channels, creative content fuels any content marketing strategy. But how do you know if your content marketing is good enough? Read our recent blog: "What is good content marketing?" to find the answer.

Producing and sharing creative content has a variety of benefits. It helps build trust and rapport with customers, boosts product and brand awareness, promotes brand recall and drives sales and conversions. Busy brands of all sizes and sectors can produce and manage creative content quickly and at scale using creative automation.