DAM vs CMS
To remain competitive and provide a great customer experience, brands need to be able to deliver high-quality content at scale. Both digital asset management systems and content management systems can help with this. Read on to discover how these tools work and the benefits of using and integrating them.
What is a digital asset management system?
Digital asset management (DAM) is software that allows marketers and creatives to gain operational efficiencies by storing, organizing, and managing content easily—and making it available to the right people at the right time. By centralizing all digital assets in one location and making only the latest version available, a DAM platform guarantees a unified brand experience internally and externally, as well as brand consistency across all digital touchpoints.
DAM is vital for any brand working with large volumes of digital assets and helps to speed up time-to-market by automatically updating content across websites and tools. Thanks to versioning and user access rights, a DAM platform ensures compliance while distributing content quickly and securely to all other integrated systems.
Find out more about how your business could benefit from a DAM.
What is a content management system?
A content management system (CMS) is a software application that enables users to create, manage, and distribute digital content, typically for websites. It allows users to easily create and publish content without requiring technical expertise or knowledge of programming languages.
A CMS typically includes a user-friendly interface for creating and editing content, as well as tools for organizing, categorizing, and searching content. It also allows multiple users to collaborate on content creation and provides version control features to manage revisions and changes.
Find out how DAM software helps with content distribution.
What are the benefits of integrating DAM and CMS systems?
- Improved efficiency: CMS users can pull assets from the DAM directly from within the CMS, reducing complexities and ensuring brand consistency.
- Content creation at scale: Content from the DAM automatically powers the growing amount of content needed to supply personalized digital experiences.
- Safeguarding brand identity: Robust permissioning features ensure users can only use assets that are up-to-date, approved for use, and relevant to them.
- Faster time to market: Creates efficiencies that allow users to save time and creative effort on creating variations and updating assets.
How do I integrate DAM and CMS?
Brands can integrate their DAM and CMS systems to streamline their content creation and management processes. Here are four steps to integrating DAM and CMS systems:
- Evaluate your content creation and management workflows to identify areas where DAM and CMS integration can improve efficiency and productivity.
- Choose a DAM system that integrates with your CMS platform. Bynder’s DAM solution offers plugins or APIs that enable seamless integration with any CMS platform.
- Configure the DAM system to store and manage your digital assets, such as images, videos, and any other media files.
- Connect the DAM system to your CMS platform, allowing content creators to access and use digital assets from within the CMS interface
Integrating DAM and CMS systems can help marketers improve their content creation and distribution processes, leading to faster go-to-market, better engagement, and improved digital content experiences. Book a demo to find out more.
The Forrester Wave™ Digital Asset Management for Customer Experience, Q1 2022
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