Lessons in branding
The articles in this category cover a range of topics, from in-depth analyses of major brands and their marketing strategies, to the latest trends and best practices in branding. In addition, this category offers tips and guidance for brand marketers looking to improve their efforts and drive business results. Whether you're just starting out in the world of branding or are an experienced professional, this category has something for everyone looking to learn more about the art and science of branding.
The brands we love, love the planet
Brand activism is here to stay, and companies must support causes and act on issues that are in line with their values. As more companies are embedding sustainability initiatives into all aspects of business, they should look for inspiration from the brands that do this right.
The dangers of inconsistent branding
Your brand is the face, reputation, and identity of your company. How you’re perceived by customers and first impression to others is inevitably important. Everything from your logo, corporate website, media coverage, and even the office culture, contributes to your brand identity.
What’s the DAM fuss? The benefits of digital asset management
Wondering if DAM is right for you? Read on and discover the benefits digital asset management can offer your team.
Consumers share their priorities and pet peeves when engaging with brands
In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.
#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines
Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.
Does your brand manager have these 5 essential skills?
Brand management is vital to the success of any organization. In this WebDAM blog, learn the 5 essential skills required to be an elite level brand manager.
Infographic: The digital buyer’s journey for CPG brands
Learn how digital content influences consumer behavior along the customer journey in this infographic.
2019 State of Branding Report: key findings into the thoughts and challenges of the modern marketer
From emerging tech investments to the challenges of social media algorithm changes, the State of Branding report 2019 reveals key insights into the challenges, priorities and opportunities of 500+ marketing decision-makers in 2019. Check out some of the key findings here.
How to deliver a winning customer experience
World-leading research firm Forrester recently released their business Predictions, and the growing focus on customer experience is a major takeaway. This article will discuss what it takes for brands to create a CX to remember.
3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand
Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.
How to enhance your digital content with online feedback
With so much digital content being created these days, gaining online feedback from your audience at all stages of the content lifecycle is essential for your content strategy. Kees Wolters from Mopinion delivers top tips on how to do this.