Lessons in branding
Customer spotlight: How one of Europe’s largest financial groups operate as one unified brand with Bynder
One of Europe’s largest financial groups, Nordea, needed to work closer together across multiple markets and communicate a unified, unique, and consistent brand identity—with the goal of becoming "one Nordea" worldwide.
A new wave of digital disruptors: Direct-to-Consumer brands (and the secrets to their success)
Direct-to-Consumer brands like Casper and Glossier are ripping up the rulebook on how to talk and sell to consumers, and it’s reaping serious rewards. Here's how.
Nobody using your brand guidelines? Here’s why
One of the main reasons for any set of brand guidelines not being used is that they’re overly complicated, and often stuck in the past. See how to ensure your brand is consistent, recognizable, and fit for the digital era.
Fit for the fast lane: How automotive brands use DAM to stay ahead of the curve
The automotive industry is experiencing a large-scale gear shift—calling for a change to both business models and processes, and a fresh approach to brand and marketing operations. See how DAM can help.
Riding the rebrand wave? Here’s what you need to know
Branding has emerged as a top priority for companies looking to differentiate, and 2019 is shaping up to be the year of the rebrand. Before companies take the leap, here are three things to consider.
Ready for a rebrand?
Inc.com declared 2019 “The Year of the Rebrand” and we tend to agree. In the past few years, we’ve noticed an increasing trend of companies implementing digital asset management platforms to store, organize, and distribute the flood of digital assets created by a rebrand. Read on to learn why companies rebrand, the challenges they face during rebranding, and how DAM can help make sense of the mountain of digital assets created during the process.
The dangers of inconsistent branding
Your brand is the face, reputation, and identity of your company. How you’re perceived by customers and first impression to others is inevitably important. Everything from your logo, corporate website, media coverage, and even the office culture, contributes to your brand identity.
What’s the DAM fuss? The benefits of digital asset management
Wondering if DAM is right for you? Read on and discover the benefits digital asset management can offer your team.
Consumers share their priorities and pet peeves when engaging with brands
In light of our annual State of Branding Report, we surveyed over 1,000 US citizens aged 18-100 to get their consumer perspective on what matters most to them when interacting with brands, and determine what strategies are most effective for capturing their attention.
#CreateMore brand consistency: tell your story with clear, customizable Brand Guidelines
Brand consistency is the key to building a strong and successful brand. See how Bynder's Brand Guidelines help brand managers to ensure their brand identity is always consistent and controlled, while sending out the right message to your audience.