In today’s omnichannel retail landscape, brands must diversify their go-to-market (GTM) strategies to succeed. By leveraging both retailers and direct sales channels, brands can increase their reach and revenue. With a presence across multiple channels, it is crucial to manage product data and visual assets effectively to provide a consistent and engaging customer experience.
In a recent study from Bynder, 65% of customers expressed frustration over inconsistent digital experiences or information presented across channels. Finding harmony between both content outputs and product information has become a mission-critical element of winning customer trust.
The digital-first economy is a wrestling match for the prime real estate of a prospective customer’s attention online, and it’s never been more competitive. An ever-increasing number of customer touchpoints, customer demand for quality, engaging content, and the need for relevant and targeted content experiences have become an essential juggling act for enterprise organizations.
To facilitate this, digital strategies are driving increased complexity and exponential growth in assets used for these content experiences. Digital asset management (DAM) and Product information management (PIM) platforms have grown from nice-to-haves to must-haves to conquer the chaos of this proliferating content. With an average of 1.68 billion+ assets served daily, Bynder DAM helps facilitate this demand for branded, consistent content that modern consumers expect. PIM and Syndication platforms like Salsify empower brands to bring together the ability to centralize, connect, and automate the syndication of product-related content to improve efficiency, drive growth, and win that important space on the digital shelf.
The power of a unified vision and future-proof integration
With 90% of current DAM adopters planning to expand their deployment in the next three years, Bynder DAM's highly connected platform gives organizations a key opportunity to future-proof their tech stack straight out of the box.
Bynder was recently named a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2024, and Salsify was named a leader in The Forrester Wave™: Product Information Management, Q4 2023 Report. The seamless integration between these two best-in-class solutions showcases the power of a fully connected digital ecosystem. Composable architecture, and the power to shape and mold technology to fulfill business needs, is a key priority for businesses when they're being continuously asked to do more with less.
“I think having everything in one spot has been really beneficial. We had things kind of scattered in different places and especially for teams outside of our marketing team, it was difficult for them to locate what they were looking for. So having both Salsify and Bynder as sort of a one-stop-shop has been a huge time saver for teams across the organization.” - Molly Reeb, Digital Marketing Manager, GE Lighting (Savant Systems)
As both Bynder and Salsify act as a centralized, secure system of record for digital assets and product information respectively, integrating them within one ecosystem unlocks a new level of consistency and efficiency. Customers love Bynder’s ability to interact with Salsify to establish a true “content hub” for their go-to-market content. Stakeholders are able to assign tags or product IDs to different asset types (images, videos, etc.) and ensure that all approved, on-brand content is teed up in Salsify for syndication, accelerating time to market and ensuring all content is targeted to each channel and audience.
Serious syndication
“Our Content Hub, powered by Bynder and Salsify, delivers tailored assets to consumers and distributors through digital channels, supporting their marketing and brand-building efforts. This includes partnerships with major retailers like Walmart, Kroger, and Amazon.
State-specific sports alliances call for content that respects geographical boundaries. Bynder ensures our content meets these precise requirements with strict governance.
Salsify then presents this content perfectly to our audience, ensuring it reaches them just as intended.” - Joao Donato, Sr Director, Product Solution Owner, Retailer, Molson Coors
45% of shoppers will abandon a sale this year because the product they want to purchase has either low quality or no imagery at all, with 41% turning away when product content lacks consistency across channels, according to Salsify.
Ensuring that buyers are ready to hit 'buy' and feel confident enough to part with their hard-earned cash separates successful brands from those lagging behind. Salsify and Bynder's partnership helps brands deliver a consistent, omnichannel experience and overcome this challenge. Thanks to the seamless DAM and PIM connection, all product assets updated in the DAM are automatically synced with product detail pages (PDP) and a brand's network of online retailers.
“I'm able to update assets in Bynder and they update automatically across the full spectrum of digital touchpoints.” - Walker Hicks, Art Director at CALI Floors
Creating efficiencies
With 67% of marketers using 11+ channels for marketing and promotional activities, it's never been more critical to quickly access and distribute the right content at the right moment. This ever-expanding number of customer touchpoints, combined with the sheer volume of content needed to populate with them, saps away one of the organizations' most precious resources—time.
“We had to manage media in four different systems. In Flickr, Google Drive, on our website, and on our ERP NetSuite. So if one asset had to change, it took around an hour to update it on all the platforms.” - Walker Hicks, Art Director at CALI Floors.
A robust taxonomy and powerful AI search capabilities allow organizations on average to find the assets they need 49% faster than before. Salsify synchronizes rich, product-specific metadata (like SKU, product name, or category) with the correct assets in Bynder DAM, enhancing findability and ensuring relevance.
“I think having everything in one spot has been really beneficial. We had things kind of scattered in different places and especially for teams outside of our marketing team, it was difficult for them to locate what they were looking for. So having both Salsify and Bynder as sort of a one-stop-shop has been a huge time saver for teams across the organization.” - Molly Reeb, Digital Marketing Manager, GE Lighting (Savant Systems)
Real return on investment
Making an investment in technology is one thing, but getting the most out of your existing tech alongside your new addition is something different altogether.
“For us, the collaboration between Bynder and Salsify is non-negotiable. Their combined strengths mirror the dedication we put into our content, ensuring our efforts are realized in the consumer experience.” - Joao Donato, Sr Director, Product Solution Owner, Retailer, Molson Coors
According to Gartner, technology utilization is down 16%, despite the burning need to meet content demands and remain competitive on the digital shelf. More efficient workflows, centralized storage, and streamlined collaborative opportunities are essential to achieve and sustain success in 2024. But too often, brands either aren't equipped with the right technology or their technology isn't compatible.
Bynder DAM and Salsify's PIM seamlessly connect together to offer a host of integrations to form a heavyweight digital ecosystem that injects a fresh, efficient way of working without the need to reinvest in a new tech stack. The Bynder and Salsify partnership simplifies cross-platform asset and metadata synchronization by letting users connect APIs and set up automated workflows between both platforms. Stakeholders and teams can continue using the applications and tools they're comfortable with, but with a single source of truth as the foundation and support their need to create powerful content experiences and drive growth.
Ready to find out more?
Brands that make smart investments and future-proof their tech stack will win the digital shelf by giving teams the environment they need to create incredible content, faster than ever.
Ready to maximize your content output and create winning customer experiences? Don't miss this Salsify event, where experts, partners, and peers will explore the latest innovations and share future-proof best practices.
